Recent consumer research stats show that socially responsible consumerism is on the rise globally with Asia-Pacific leading the way. According to one global online survey* a typical average socially-conscious consumer today is an individual under the age of 40, focused on choosing green products and services as well as willing to pay more for products or brands that promote social and/or environmental good.
Globally, two thirds, 66 percent, of consumers say they give preference to products and services from companies that are willing to give back to society. Fewer consumers, 44 percent, are prepared to pay more for such products, the report says. It highlights differences in social consciousness of consumers depending on the age and region. Generally, younger consumers give more preference to brands they know give back to society and support good causes while consumers from Asia Pacific surpass consumers from North America and Europe in their willingness to support socially responsible brands. 70 percent of consumers in Asia Pacific indicated their willingness to buy social responsible brands over brands that do not support such causes, compared to 64 percent in North America and 55 percent in Europe. Also, consumers in Asia Pacific are more generous than in any other part of the world when it comes to the willingness to pay more for a socially responsible product or service, according to the report.
With no separate figures released on the state of consumers in Australia and New Zealand, LiveTribe released an online poll asking our members whether they will be willing to buy from a brand that is socially responsible even if it meant paying more. Only 27 percent of the LiveTribe panel were willing to do so, while 41 percent said they definitely not. In the study the lowest concentration of socially-conscious consumers was found in the Netherlands and the highest in the Phillipines.
LiveTribe will continue publishing results of the study in one of its next blogs.
*The Global Socially-Conscious Consumer online survey among 28,000 consumers by Nielsen, March 2012 available at http://au.nielsen.com/site/documents/NielsenGlobalSocialResponsibilityReportMarch2012.pdf
Participating in online market research is very much the trend these days. Many opinionated individuals looking to have fun and have their say online stand to be a part of this trend by joining LiveTribe, a survey company that recruits members to take part in business surveys, opinion polls and instant win surveys.
Being a member of LiveTribe opens the door to a wealth of online rewards, amongst which are points you are guaranteed to receive each time you complete a survey. The more surveys you take part in, the more points you can collect.
A minimum accumulation of 11,000 points will entitle you to the redemption of a gift voucher worth $10. You can also choose to accumulate up to 110,000 points, which can then be converted to a voucher that is worth $100. Enjoy shopping with your voucher at popular affiliated retailers which include Amazon, Flight Centre, and Bigpond Music. LiveTribe points are easily accumulated and never expire.
These points are also generously awarded to you whenever you refer a friend or relative to sign up as a member of LiveTribe, when you complete a members profile or suggest an opinion poll. Simply completing registration as a new member of LiveTribe will bring you instant 500 points. If a member suggests a poll and it gets approved, the member will instantly receive 1,000 reward points.
Besides the material rewards, you can also do your bit for charity with LiveTribe. Your online rewards can be channelled to various organisations to contribute to a good cause. For example, if you are devoted to environmental preservation efforts, being a member of LiveTribe is also a great way to increase your green commitment. LiveTribe has partnered with Rainforest Rescue in a joint green effort so with every completed survey you will have the opportunity to save the 20 m2 of rainforest.
With LiveTribe, you can earn rewards online, and contribute to product or service improvements and charity at the same time.
You have probably heard of Generation Next and Generation Y which are also known as Millennial Generation (or Millennials or the ME Generation). Broadly described as people born between 1980 and mid 1990s, Millennials have recently exceeded baby boomers’ numbers to become, arguably, the most influential collective on the planet. Now numbering 79 million and influencing the expenditure of hundreds of billions of dollars every year, Millennials are receiving more and more attention from market researchers around the world. So what characterizes Millennials consumers and just in what ways are they different from baby boomers?
Millennials are avid technology users and optimistic cause supporters. They are more likely than the older generation to purchase products that support a cause and 34 percent of them make direct donations (often through mobile devices). They readily broadcast their ideas and experiences online thus accounting for a huge chunk of all user-generated content. 60 percent of Millennials rate products online and upload video and photo content.
Millennials exercise a different approach to non-Millennials (aka baby boomers): 53 percent of them research brands online and will favour recommendations from peers and friends.
Digital devices are Millennials’ second nature. Most Millennials use multiple devices, including tablets and gaming platforms, while 80 percent of non-Millennials still hold on tight to their desktops.
According to the Boston survey*, these are the different categories of Millennial Consumer and their consumption patterns:
Hip-ennials (29%) — “want to make the world a better place”
Millennial Moms (22%) — “love to work out, travel and spend time with their babies.”
Anti-Millennials (16%) — “too busy with business and family to worry about much else.”
Gadget Gurus (13%) — “the world is great.”
Clean and Green Millennials (10%) — “take care about the world.”
Old School Millennials (10%) — “Facebook is too impersonal, let’s do coffee instead!” **
Through polls and online surveys LiveTribe market research team has accumulated extensive data that proves the same point: Millennials consume and engage differently to baby boomers. However, the same data shows that baby boomers are willing to adapt and are trying to catch up. LiveTribe members over the age of 50 are just as willing to use technology and social media tools to learn about, research and review products. With websites like LiveTribe.com they are even more willing to express their opinions online about products and services because they can rely on their every opinion to count and be rewarded.
* The Millennial Consumer by the Boston Consulting Group available at https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
Online market research is a concept that is popular all around the world and many people are enjoying their time on this perfect stay at home job. As a member of online survey panel, you get to share your views about consumer products, service sectors, automobiles, gadgets, commercial advertisements, forthcoming major sponsorship events, and so on. Paid market research can encompass practically all topics, from personal health to political issues that we come across in all aspects of life.
In paid surveys, your opinions can directly influence the development of products and services from several companies. Most people find that it gives them the utmost satisfaction to know that they can make a difference and help shape the future.
Usually, legitimate survey panels such as LiveTribe offer free registration to all the potential panellists. Respondents to such online paid surveys can choose the category in which they would like to offer their opinion or feedback. Nobody expects you to sit for hours together at the desk, staring at your computer monitor. You can opt out of a survey at any point too.
Trusted panels such as LiveTribe are strongly committed to protecting the privacy of its members. This means that your personal information will not be shared with third party companies and you will not receive spam or other unsolicited promotional items as a result of joining paid market research.
To carry out this “job,” you have to complete profile surveys that involve answering basic questions. It is important to keep your profile up-to-date in order to qualify for surveys. Survey invitations are sent via email if you meet the criteria. It is up to you to participate in the surveys and they can be answered at your leisure, whether it’s first thing in the morning when all is still quiet, or last thing at night when everyone has gone to bed.
The best part is when you are rewarded for completing those surveys. Generally, you receive reward points, the number of which depends on the survey length. Once you have earned enough points specified on the survey panel site, you can redeem your rewards. This process is again simple and straight forward and you can make your redemption in either plastic cash or kind.
If you considered taking part in market research and would like to earn great rewards for your opinion, LiveTribe is the ideal place to do just that. Not only does LiveTribe offer a great range of free online surveys for which its members get rewarded, there are also quick surveys or fun polls to participate in. Polls are updated every day and are an entertaining way for you to see the opinion of our vast community on a particular subject. With up to 10 different topics being discussed every day, LiveTribe polls offer answers and opinions to many current topics and issues.
The great thing about LiveTribe’s online polls is that they will earn you additional rewards. LiveTribe members are invited to suggest polls for the website: if your suggested poll is published you are instantly rewarded with 1,000 reward points! Simply by suggesting a question that the community will find interesting you get to accumulate more points which can later be redeemed of any of the current rewards or alternatively donated to a good cause through one of the charities LiveTribe supports!
All you need to do to be able to regularly participate in polls on LiveTribe is to become a member. You can then suggest and answer fun polls, a simple and fun way to earn rewards for sharing your opinion online!
19 March 2012 Sydney Harbour Bridge celebrated its 80th Birthday. Locally the Bridge is known as a true national icon that connects several generations of Australians, while internationally together with Sydney Opera House it is famous as a symbol of Sydney. SHB is among the most recognizable manmade structures in the world attracting thousands of tourists every year being a stage to Sydney New Year’s fireworks spectacle.
The Bridge was officially opened on 19 March 1932 after nine years in construction. It is the world’s largest steel arch bridge.
Recognising the architectural significance of Sydney Harbour Bridge and its iconic status, we decided to ask our members to share their personal memories and stories related to this Sydney icon. Through LiveTribe forum we heard many amazing and touching stories and would like to mention some of them here. Tiamia walked the Sydney Harbour Bridge as a pledge to a sick friend. Possum6 remembered that his grandfather visited the opening ceremony in 1932 and the family still keeps the original programme booklet. What a great artefact to keep in your home! WillsNan’s mother walked across the Bridge on its opening date with WillsNan’s grandfather. Surely most Australians will have some family memories and connections with the Bridge.
From our recent poll we also found out that lucky 3 percent of the LiveTribe members climbed the Bridge and strongly recommend the climb to others as an unforgettable experience. By the way, did you know that the SHB first became available for climbing in 1988, and you can climb to its very top, being 134 high from the sea level? Over 40 percent of LiveTribe members confessed that climbing the Sydney Bridge is definitely on their “to-do” list. Australia is only a young country so our guess is that we should not forget occasions such as this and always remind ourselves how important they are in our history. See you on top of the Bridge!
If you have been a LiveTribe member for some time now you will know that on an average once every three-four months LiveTribe holds a major cash draw with a significant prize pool ready to give away some considerable amounts of cash to some very lucky winners. Last year’s biggest win that went to one extremely lucky member was $25,000. This year we decided to change the practice of giving away cash prizes by holding more giveaways more often at the same time giving a chance to win cash to more members. In other words, chances of winning a major cash prize on LiveTribe are now higher and if you missed out this time, three months later you will be given another chance to try your luck and win big.
LiveTribe’s biggest event of the first half of this year, the major $5,000 Cash Draw, will be held on 30th March. Just like with any other giveaway on LiveTribe every active member will be eligible. You can further boost your chances to be among the five winners simply by regularly participating in LiveTribe surveys that way accumulating more entries into the Draw.
Stay tuned and remember that it is not too late to grab some extra entries into the $5,000 Cash Draw – simply do not miss out on survey invitations between now and 30th March.
With power prices climbing there seems to be no room these days for un-economical decisions about the power grid in your home. LiveTribe regularly surveys our members about what steps they take to save electricity, including polls and questionnaires on alternative sources of energy, such as solar panels, and individual tips about how to waste less power in your home. In December last year we asked LiveTribe members how their electricity bill had changed in the previous twelve months of 2011. 65 percent replied that their bill had gone up by at least $50. An earlier poll by LiveTribe revealed that many of us were prepared to change our habits and turn to alternative energy in order to save some money from the family budget: 47 percent of LiveTribe members were considering installing solar panels.
It appears that concerns over the rising cost of electricity are shared by consumers globally. A survey of American consumers conducted by The Consumer Electronics Association (CEA)* in 2011 showed that 60 percent had high concerns over the rising cost of power and the effect it has on family budget.
But in the environment of ever increasing energy prices tech manufactures with their new smart power-saving technologies are here to help us, eco-conscious consumers, enjoy a greener and cheaper lifestyle managed by smart iPod-like devices. While there are a growing number of smart electricity systems and individual smart products, some of which promise to reduce your household’s energy bill by up to 30 percent, the same survey by CEA indicates that 64 percent of consumers in the U.S. were completely unaware of such systems.
These days there are all kinds of energy efficient technologies available on the market: from high-tech thermostats that can tell which time of the day it is, whether you are home or away and adjust temperature in your house accordingly, to smart appliances and home-automation lighting systems that can be controlled and adjusted remotely via a smartphone app.
When you turn your lights off for Earth Hour this Saturday, 30 March 2012, and turn them back on an hour later, LiveTribe encourages you to do some research and consider one of those smart products for a cheaper more eco-friendly lifestyle where new technologies help you save money as well as help the environment.
*Full CEA survey results available at: http://www.ce.org/Press/CurrentNews/press_release_detail.asp?id=12108
Many LiveTribe members will be aware that LiveTribe supports a number of charity groups and non-for-profit organisations both local and international. Together with such organisations as Rainforest Rescue, CanTeen, Clean Up Australia and UNHCR we try to help promote social good and environmental responsibility and encourage all our members to do their bit too. One of the ways one can show their support is by entering one of LiveTribe monthly promotions in supporting those charities.
In February 2012 LiveTribe had not one but two competitions running at the same time with the total prize pool of $750.
Last month we invited all LiveTribe members to show their support to CanTeen’s Terrific Picnic initiative and share your favourite picnic recipes on the LiveTribe Facebook Page or organise a Terrific Picnic themed picnic and share your photos of the event. Throughout the month we received a great response and subsequently announced five winners: M. Gerrand (TAS), R. Kapsalakis (VIC), L. Smith (NSW), S. Callan (NSW) and N. Rock (SA).
One of the winner’s fun recipe was also featured on Terrific Picnic’s website alongside Master Chef Australia 2011 and CanTeen Ambassador, Jay Huxley.
The other LiveTribe initiative in February was dedicated to Clean Up Australia Day 2012. There was a number of ways to enter the promotion for a chance to win up to $150 cash. LiveTribe congratulates the three winners of the competition: A. Davidson (NSW) as well as K. Mcgugan (QLD) and R. Kapsalakis (VIC).
More competitions will be announced soon so stay tuned for your chance to win instant cash prizes!
LiveTribe continually rewards its members for participating in various market research activities. We are also proud to see that for many of our members the biggest reward of all is the opportunity to donate money to charities by simply taking free online surveys.
Recently the Rainforest Rescue received a cheque for $2,328 on behalf of the LiveTribe community who has been continuously supporting the organisation. That’s right, members can simply choose to have LiveTribe give $1 to a nominated charity as a reward for participating in an online survey. With accumulated efforts from all LiveTribers, the Rainforest Rescue was able to receive a substantial amount to assist them in carrying out their mission of saving rainforests around the world.
LiveTribe endeavours to reach out and help a great range of charities. LiveTribe members can also choose to donate their reward for taking surveys to CanTeen. CanTeen – The Australian Organisation for Young People Living with Cancer – is a national support organisation for 12 – 24 year olds who are living with cancer, and is the only organisation of its kind in Australia. Just by giving their opinion in free online surveys, Livetribe members can provide help and support to young people who need it the most! During our recent campaign for one of CanTeen’s initiatives, Terrific Picnic, through our panellists LiveTribe helped collect over $1,200 in donations for CanTeen.
LiveTribe is committed to continue to combine market research with charity activities. From 2011 LiveTribe members also get the chance to help Clean Up Australia in their mission of cleaning up and conserving the local environment. Clean Up, which LiveTibe is so proud to be supporting, works with communities, government and businesses to provide practical solutions to help us all live more sustainably every day. LiveTribe recently held a competition in support of Clean Up Australia Day and collected over $600 that will be given to help support the organisation’s mission.
LiveTribe offers an exciting array of rewards and for participation in online surveys, and believes that being able to contribute towards the benefit of world changing charity organisations feels like the most rewarding prize of all!